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PPWR

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PPWR (Packaging and Packaging Waste Regulation)

 

Key objectives
PPWR aims to reduce packaging waste and improve the environmental performance of packaging throughout its life cycle.It promotes recyclability, reuse, recycled content, packaging minimisation, and the restriction of harmful substances.

 

Scope
The regulation covers all packaging placed on the EU market (regardless of material) and all packaging waste generated in the EU. It applies to manufacturers, importers, distributors, retailers, and other economic operators — including non-EU companies that place packaged goods on the EU market.

 

Main requirements

  • Packaging must be designed for recyclability.

  • Restrictions on substances of concern, including specific limits on PFAS in food-contact packaging. 

  • Packaging minimisation and limits on empty space. 

  • Harmonised labelling and identification rules. 

  • Obligations related to reuse and refill systems for certain packaging formats. 

  • Extended Producer Responsibility (EPR) rules, which are harmonised at EU level but still administered through national schemes. 

  • Declaration of Conformity and supporting technical documentation for packaging placed on the market.

Timeline​

Most obligations apply: 12 August 2026 

PPWR creates a single set of design, documentation, and sustainability rules for packaging across the EU, while Extended Producer Responsibility registration and fees remain national. Compliance is mandatory for any packaging or packaged product placed on the EU market.

WHY US?

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Established by British entrepreneurs, EUify is an EU trade and management consultancy based in The Hague, focusing on a wide range of business and fiscal solutions to get your business trading successfully in the EU again; From setting up your company and administration to Fiscal Representation, EU VAT, IOSS, OSS, GPSR, fulfilment, registrations and compliance, we have the experience and the optimal trading solutions for you.

 

With EUify we can get you trading competitively in the EU again, boosting your profits within the world's largest single market. Our pricing is transparent and most importantly, you can pick up the phone and talk to a human when you have questions or need support!

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